This promotional marketing stunt in New York City involved chopping a taxi with a giant weapon that was definitely not of this world. The PR stunt for the World of Warcraft was set up to launch the World of Warcraft: Warlords of Draenor expansion pack.
The stunt was announced with a tweet from World of Warcraft, announcing that the warlords have left their mark on New York City and that Azeroth would be up next. Although the bold yellow taxi cab could have taken a bit more of a beating, this World of Warcraft stunt still proved to be a great photo op set in the heart of Times Square since an axe of that magnitude is thankfully just not something that you happen to see everyday on the streets of NYC.
What's Driving This Trend
- Promotional Stunts
- Brands can create unique and attention-grabbing marketing strategies through out-of-the-box promotional stunts.
- Novelty Marketing
- Unconventional and unconventional marketing techniques can help brands stand out and garner attention from their target audience.
- Experiential Marketing
- Creating an experience for consumers through marketing stunts can generate buzz and engagement.
Who This Affects Most
- Marketing
- Marketing firms can develop innovative concepts that use novel and experiential marketing techniques like promotional stunts.
- Entertainment
- Entertainment companies can employ promotional stunts in order to promote the release of new products and offerings.
- Gaming
- Gaming companies can utilize promotional stunts to promote new game releases and events.
