Unless you're a driver who is fortunate enough to have a parking assistance system built into the vehicle that you drive, trying to squeeze your car into urban parking spaces can sometimes be a challenge. In order to show how easy it can be with help from technology, Fiat created the Parking Billboard.
This smart billboard makes use of the ultrasonic sensors inside a Fiat car's bumpers to monitor a parking space and guide drivers into even the tightest of city spots. To relay this information to drivers, the interactive billboards brought people onscreen to accurately display the space available to drivers with their hands.
As well as being an advertisement that's useful, this is a playful way to boast the features of parking assistance technology to drivers who may be unfamiliar with what is available on the market.