This Smart Poster Uses AI to Be the Best Version of Itself
Laura McQuarrie — August 11, 2015 — Marketing
Augmented reality, facial recognition and beacon technology are all becoming more prevalent in the world of marketing, but in the UK, M&C Saatchi is applying artificial intelligence to create a smart poster series.
The Artificially Intelligent Posters have built-in Microsoft Kinect cameras built in, which are used to gauge a person's mood and interest in the advertisement as they walk by. From this information, the billboard is able to regenerate new layouts, copy, fonts and images in the hopes of making a more pleasing arrangement that will catch the attention of someone walking by.
As for the ads that fail to cause engagement, the algorithm removes them so that other combinations can be tested out. Like a living organism, the billboard is described as having genes that will mutate and gradually improve over time.
The Artificially Intelligent Posters have built-in Microsoft Kinect cameras built in, which are used to gauge a person's mood and interest in the advertisement as they walk by. From this information, the billboard is able to regenerate new layouts, copy, fonts and images in the hopes of making a more pleasing arrangement that will catch the attention of someone walking by.
As for the ads that fail to cause engagement, the algorithm removes them so that other combinations can be tested out. Like a living organism, the billboard is described as having genes that will mutate and gradually improve over time.
Trend Themes
1. Artificially Intelligent Advertising - Opportunities for creating smart ads that use AI to adapt to the viewer's mood and preferences.
2. Dynamic Billboards - Creating digital billboards that can regenerate themselves based on viewer engagement and feedback.
3. AI-enhanced Out-of-home Advertising - The use of AI to improve traditional out-of-home advertising methods, creating more personalized and engaging content.
Industry Implications
1. Advertising - Opportunities for agencies to use AI to create more engaging ads and improve ROI.
2. Digital Signage - Opportunities for companies to create more advanced and interactive digital signs that use AI to adapt to customer preferences.
3. Marketing Technology - Opportunities for tech companies to develop AI-driven marketing tools that improve customer engagement and drive sales.
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