This pop-up retail display was showcased in Toronto's Eaton's Centre shopping mall and aims to educate Ontario residents about the various services that its local pharmacists provide. The interactive ad was designed to resemble an oversized packet of pills and revealed a powerful message with the help of passing mall visitors.
After interacting with the billboard, those passing by were encouraged to remove different pill packets until the ad's message was revealed. Reading "pharmacists offer more than just pills," this pop-up retail display educates the public about pharmacy services in their area.
Designed for the Ontario Pharmacists Association (OPA), this experiential ad was created by Cossette and retail design company Holman. The pop-up retail display is part of an interactive campaign that aims to end prescription drug addiction.