The packaging design for TAP Beer features a dark background with a stately crest on the front, similar to that of a royal logo. The result is an authoritative design that is aimed towards a male demographic.
The work for the identity of the beer was done by David Espinosa, who did a great job with taking a beer label and making it completely different than most designs out there. His use of orange from the coloring is also different than many beer packages on the market, which will help it stand out from others on the shelves. While having it in a dark bottle will make it difficult for drinkers to see if they need a new beer, they will at least look suave while slugging it back.