TAP Beer Uses a Stately Design Against a Dark Background
Jamie Danielle Munro — June 18, 2014 — Lifestyle
References: davidespinosa.co & packageinspiration
The packaging design for TAP Beer features a dark background with a stately crest on the front, similar to that of a royal logo. The result is an authoritative design that is aimed towards a male demographic.
The work for the identity of the beer was done by David Espinosa, who did a great job with taking a beer label and making it completely different than most designs out there. His use of orange from the coloring is also different than many beer packages on the market, which will help it stand out from others on the shelves. While having it in a dark bottle will make it difficult for drinkers to see if they need a new beer, they will at least look suave while slugging it back.
The work for the identity of the beer was done by David Espinosa, who did a great job with taking a beer label and making it completely different than most designs out there. His use of orange from the coloring is also different than many beer packages on the market, which will help it stand out from others on the shelves. While having it in a dark bottle will make it difficult for drinkers to see if they need a new beer, they will at least look suave while slugging it back.
Trend Themes
1. Dark Background Packaging - Exploring the use of dark backgrounds in packaging design can create an authoritative and distinctive visual appeal.
2. Stately Crest Logos - Incorporating stately crest logos in product branding can evoke a sense of nobility and sophistication.
3. Unique Color Selection - Experimenting with unconventional color choices in packaging design can help products stand out in a crowded market.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can benefit from implementing packaging designs that exude elegance and dominance.
2. Graphic Design - The graphic design industry can explore the use of stately crest logos to create polished and sophisticated brand identities.
3. Packaging Manufacturing - The packaging manufacturing industry can capitalize on the demand for unique color selections in packaging design.
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