Hearing that a brewery will be offering a "golden beer" doesn't seem like a big deal, especially if you assume that this refers to the amber color of the ale. But this is not true for Stockholm's Pang Pang brewery, launching a special beer for Christmas that is brewed with actual gold leaf flakes.
Gold leaf can often be found in a number of liquids like olive oil or other spirits, but it's much less common to find in a drink like beer. The gold leaf flakes are added into the beer at the end of the process, turning the bottle into a snow globe of sorts with sparkling gold snowflakes inside. A fun detail about the beer is that it contains 7.9% alcohol, and gold is identified with the number 79 on the periodic table. Although you might think that a beer infused with gold flakes might be pretentious, the product is brought back to earth with branding that names the beverage 'Yellow Snow.'
Key Themes Behind This Trend
- Gold-infused Beverages
- Incorporate gold flakes into various alcoholic and non-alcoholic beverages as a unique and luxurious selling point.
- Luxury Beverage Packaging
- Create premium and visually appealing packaging to complement high-end beverages infused with gold flakes.
- Premium Holiday Beverages
- Offer limited edition and high-end beverages during holiday seasons to attract consumers looking for a special and rare treat.
Where This Applies
- Brewery
- Explore incorporating unique ingredients such as gold flakes to offer a special and luxurious beer experience.
- Alcoholic Beverage
- Introduce gold-infused liquor and wine to appeal to consumers looking for a unique and luxurious drinking experience.
- Luxury Packaging
- Offer premium packaging design and materials to complement high-end beverages infused with gold flakes.
