Pang Pang's Golden Beer is Infused with Flakes of Real Gold
Laura McQuarrie — November 24, 2014 — Marketing
References: pangpangbrewery.se & ambalaj.se
Hearing that a brewery will be offering a "golden beer" doesn't seem like a big deal, especially if you assume that this refers to the amber color of the ale. But this is not true for Stockholm's Pang Pang brewery, launching a special beer for Christmas that is brewed with actual gold leaf flakes.
Gold leaf can often be found in a number of liquids like olive oil or other spirits, but it's much less common to find in a drink like beer. The gold leaf flakes are added into the beer at the end of the process, turning the bottle into a snow globe of sorts with sparkling gold snowflakes inside. A fun detail about the beer is that it contains 7.9% alcohol, and gold is identified with the number 79 on the periodic table. Although you might think that a beer infused with gold flakes might be pretentious, the product is brought back to earth with branding that names the beverage 'Yellow Snow.'
Gold leaf can often be found in a number of liquids like olive oil or other spirits, but it's much less common to find in a drink like beer. The gold leaf flakes are added into the beer at the end of the process, turning the bottle into a snow globe of sorts with sparkling gold snowflakes inside. A fun detail about the beer is that it contains 7.9% alcohol, and gold is identified with the number 79 on the periodic table. Although you might think that a beer infused with gold flakes might be pretentious, the product is brought back to earth with branding that names the beverage 'Yellow Snow.'
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