Coming up with a unique and creative resume idea is essential for those in the creative industry like Brennan Gleason. The Canadian-based graphic designer had no hard time at all coming up with an eye-catching resume that makes him stand out from those in his industry.
He took personal branding to a whole new level: an alcoholic one. He designed his resume so that it would be the packaging and branding for his self-made blonde ale. Clearly a home brewer in his spare time, Gleason specially designed the beer box to showcase his resume and each bottle's label to feature a piece of his work. The 4-pack is basically a portfolio, a resume and a tasty drink all in one.
Key Themes Behind This Trend
- Creative Resumes
- Opportunity for job seekers to stand out by using unique and innovative resume ideas.
- Personal Branding
- Opportunity for individuals to showcase their skills and personality through personalized branding.
- Branded Packaging
- Opportunity for brands to use packaging as a marketing tool to create a memorable and engaging experience for their customers.
Where This Applies
- Graphic Design
- Disruptive innovation opportunity in the graphic design industry by combining personal branding with product packaging.
- Craft Beer
- Disruptive innovation opportunity in the craft beer industry by incorporating creative packaging designs that showcase the brewer's story and brand.
- Marketing and Advertising
- Disruptive innovation opportunity in the marketing and advertising industry by exploring unique and unconventional ways to promote personal brands and create memorable experiences.
