Research-focused design and branding agency Office of Overview developed a work-friendly, low-strength beer called Creative Juice that could be consumed during work hours to kick-start the creative process—just as some adults use microdose with mushrooms to enhance productivity, focus and creativity at work.
In 2018, Professor Andrew Jarosz at Mississippi State University released a research paper that revealed how intoxication can help with creative problem-solving, and these findings inspired Office of Overview's 2.1% "desk beer." For the project, Office of Overview reached out to local brewery Small Beer for a mid-strength lager and came up with a visual identity for the work-friendly beer that aligned with its fun, silly and carefree spirit.
Creative Juice is paired with a short film in the style of The Office.
Key Themes Behind This Trend
- Low-strength Work Beverages
- The emergence of low-alcohol drinks designed for consumption during work periods hints at a shift toward less traditional productivity enhancers.
- Creative Problem-solving Supplements
- The use of specific beverages to stimulate creativity at work shows growing interest in non-traditional problem-solving aids.
- Branded Corporate Beverages
- Custom-branded drinks for workplaces highlight an opportunity to integrate corporate identity more deeply into employee experiences.
Where This Applies
- Alcoholic Beverages
- Crafting low-alcohol options caters to niche demands for productivity-enhancing drinks suitable for the workplace.
- Corporate Wellness
- Introducing innovative beverages that stimulate creativity emphasizes a holistic approach to employee well-being and productivity.
- Creative Agencies
- Developing unique and playful branding for unconventional products like desk beers exemplifies the role of creativity in product marketing.
