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This Cherry Beer Packaging Design Subtly Appeals to a Female Audience

 - Dec 3, 2014
References: atipus & thedieline
Typically beer packaging is designed to appeal to men, but this cherry beer branding exhibits how it can be done to appeal to women. Conceived by Spanish studio ATIPUS, the Chérie packaging design complements the Belgian top fermented wheat beer. To match the cherry flavor inside, the bottles incorporate a vintage cherry branch illustration.

The feminine wheat beer bottles are otherwise simplistic, with white bottles and black lettering. Differing itself from the traditional beer bottle look, this cherry beer is female friendly without being sappy or covered in pink. The Dieline blog describes this branding departure by saying its "honest, elegant, feminine design makes it a turning point." The combined aspects of this design make it feel both modern and nostalgic.