Sandbar Sunday is the debut craft brew from Florida microbrewery Islamorada Beer Company boasting vibrant branding and packaging by Truth Collective and Sixteen Ton. Sandbar Sunday beer, an American pale wheat ale, is outfitted in bright teal and yellow packaging that calls to mind a day spent at the beach.
Islamorada Beer Company is a microbrewery located within the Florida Keys, while Truth Collective is a New York City creative firm who together with Sixteen Ton will continue to design packaging as the microbrewery expands their roster of beers.
The bright packaging of Sandbar Sunday is a clever and worthwhile gambit for a brand aiming to make an eye-catching debut on stores shelves. The vibrant branding will do a lot to garner attention in a market saturated with beer corporations aiming to divert the craft beer consumer.