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Jupiter Beer Takes a Heavenly Approach to Packaging

Jupiter Beer has turned to the Gods for inspiration in packaging design when working with Megan Myers. The result is images of Neptune, God of the Sea throughout the design.

The beer brand steers away from a simplistic aesthetic, an avenue that many brands take these days to keep things easy to read and understand for the consumer. Jupiter Beer, however, has gone with detailed illustration and bright colors on the entire label, with not a whole lot of empty space. When looking at the box design for the beer, the main place that one's eye is drawn to is the image of Neptune the God on the front. The water images help consumers think of quenching their thirst, which is where Jupiter Beer comes in to save the day.