PangPang Brewery is a new beer company that has come out with a vibrant design by Snask from Sweden. What's even more memorable are the names that each beer is given, which really helps for potential clients to remember the brand.
The names included in the branding are "Cocojambo, Pelekane, Bamboleo, Libertango, Playa del Drevviken, Waikiki, Flamingo-GO, and Tiki Tango," as stated on Package Inspiration. This also invokes a slightly exotic feel too, since the names are quote foreign and unknown (again helping to make it that much more memorable for people examining the label).
For a beer packaging design, this one for PangPang Brewery is filled with visual stimulation, making it pop off the shelves and make an impression.
What's Driving This Trend
- Character-driven Branding
- The trend of incorporating unique and memorable characters into branding design to create stronger brand recognition and appeal.
- Exotic and Foreign Branding
- The trend of using culturally diverse and unfamiliar aesthetics and languages in branding to stand out and create a sense of curiosity and intrigue.
- Vibrant Packaging Design
- The trend of using bold and eye-catching colours and graphics in packaging design to create a memorable and impactful brand image.
Who This Affects Most
- Craft Beer
- Craft beer companies can explore character-driven and culturally diverse branding designs to create a unique and memorable brand experience for customers.
- Beverage Marketing
- Marketing professionals in the beverage industry could explore the trend of vibrant packaging design to help their products stand out on shelves and appeal to customers on a visual level.
- Advertising and Branding
- Advertising and branding agencies could use the trend of exotic and foreign branding to create culturally diverse and intriguing brand experiences for clients in different industries.
