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Pious Booze Branding

The Bendicta Beer Packaging Gathers Inspiration From the Church

— January 22, 2012 — Lifestyle
The new Brazilian craft beer Bendicta Beer got its good looks from the design firm Leoart Design. Playing on the religious nature of the brand's name, Leoart created packaging that mimic the architecture and religious practices of the church. While church and hoppy beverages may seem like an odd pairing, I'm sure many beer aficionados will agree that swilling suds is a form of worship.

A can of Bendicta Beer comes accompanied with a glass bearing the company's insignia. They both sit in a stately box as if the focal point of lofty stain glass windows. The sides of the box are adorned with rendering of churches and the brand's name is written with such flourish you'd think it was lifted from a piece of religious script.

While this kind of branding may border on blasphemous to the truly devote, the Bendicta Beer packaging is boldly clever and incredibly eye-catching.
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