Based in Dublin, Keane Brewing recently updated its branding for a number of different beers, focusing on animals as the main component for the labels.
Each kind of beer is represented with a different animal, as well as a different coloring. Because of this, each one is distinct while still staying within a unifying theme for the Keane Brewing brand. The company is a small brewery that strives on providing affordable and high-quality beer with a distinct flavor.
The animals on the front label are done in a geometric form, with mostly straight lines. As such the designs are more cartoon-like than realistic, which seems to work well with the branding of the company. Overall Onokono, the branding agency behind these updates, did a great job with presenting Keane Brewery in a distinct manner.
What's Driving This Trend
- Animal-centric Branding
- Using animals as the main component for beer labels creates a distinct and unifying theme for breweries.
- Geometric Artistic Design
- Using geometric forms and cartoon-like designs on product labels adds a playful and unique element to branding.
- Affordable Craft Brewery
- Small breweries that focus on providing affordable yet high-quality beer can disrupt the craft beer industry by appealing to cost-conscious consumers.
Who This Affects Most
- Craft Beer
- Innovative branding techniques like animal-centric labels can help craft breweries stand out in a crowded market.
- Graphic Design
- The use of geometric art and cartoon-like illustrations on product labels presents new opportunities for designers in the graphic design industry.
- Marketing and Branding
- The success of Keane Brewing's branding strategy showcases the potential for creative and distinctive approaches to marketing and branding in the beverage industry.
