The Bear Down Brewing packaging design was done by Hana Sarah, who went with an animal-inspired branding motif for the latest project. She also used quite a rustic look in terms of overall coloring.
On the front of the package, a bear is seen with its paws up in the air with the words "Bear Down" above. Moreover, the label on the top also features the words "Bear Down," with the rest of the tagline stating "Beer up." This is a clever tagline since it's memorable, and is something most people would repeat when out drinking with friends. While some people might get offended about a bear being featured on the beer with its paws up and helpless, others will simply appreciate the great taste and rustic look of the brand.
Key Themes Behind This Trend
- Animal-inspired Branding
- Opportunity for breweries to differentiate their products with unique packaging designs inspired by various animals.
- Rustic Aesthetic
- Potential trend for packaging designs that feature earthy tones and textures to promote a more organic image.
- Clever Taglines
- Taglines that are clever and memorable could help build brand recognition and increase customer loyalty.
Where This Applies
- Craft Beer
- Craft breweries can utilize animal-inspired and rustic designs to promote their unique flavors and stand out in a crowded market.
- Packaging Design
- Packaging design agencies can shift towards animal-inspired and rustic designs to meet the growing demand for unique, authentic and organic aesthetics.
- Marketing and Advertising
- Marketing firms could benefit from developing clever and memorable taglines to help their clients increase brand awareness and customer loyalty.
