The Bear Down Brewing packaging design was done by Hana Sarah, who went with an animal-inspired branding motif for the latest project. She also used quite a rustic look in terms of overall coloring.
On the front of the package, a bear is seen with its paws up in the air with the words "Bear Down" above. Moreover, the label on the top also features the words "Bear Down," with the rest of the tagline stating "Beer up." This is a clever tagline since it's memorable, and is something most people would repeat when out drinking with friends. While some people might get offended about a bear being featured on the beer with its paws up and helpless, others will simply appreciate the great taste and rustic look of the brand.