With the rise of home brewing and craft beers, we've seen tons of weird beers come about. There have been donut-flavored beers and even a whale-flavored one, but none have gone so far as to use history in its flavoring.
Paleo Quest thought it would be an interesting idea for raising awareness in paleontology by combining it with one of America's favorite pastimes: drinking. This craft beer features yeast from 35 million-year-old whale fossils, so each time you drink it you are literally ingesting history.
This beer isn't just an experiment though. The beer will be made commercially available through the Lost Rhino brewing company. The main goal of the company is to prove that science and paleontology is accessible to everyone, regardless of preference, education or interest level.
Why This Trend Is Growing
- Prehistoric Brewing
- The use of ancient fossils in modern craft beer presents an opportunity for breweries to create unique and historically significant brews.
- Combining Science with Popular Culture
- Incorporating paleontology into the brewing industry allows for the popularization of science in a unique and accessible way.
- Innovative Flavorings
- As consumers become more adventurous in their beer choices, using unconventional ingredients like fossils presents an opportunity to create new and exciting flavors.
Industries Being Reshaped
- Brewing
- The brewing industry can explore using unconventional ingredients like ancient fossils to create unique and historically significant craft beers.
- Paleontology
- Paleontology can collaborate with the brewing industry to create educational opportunities and bring awareness to their field of study in a unique way.
- Science Education
- Integrating science and popular culture through unique products like prehistoric home-brewed beer can make science education more accessible and engaging for consumers.
