The Intuition Ale Works beer packaging design by American studio DeRouen & Co shows not only the unique style of the alcoholic beverage, but it also gives beer cans a whole new look. The Jacksonville company commissioned the American studio to create a sophisticated look for its craft beer.
The result is packaging that shows the quality of the beer as well as the brand personality. DeRouen & Co made sure to incorporate the vision and ideas of Ben Davis, owner of Intuition Ale Works, to successfully capture the essence of the product. Through the use of specific colors and imagery, each can communicates a different theme related to the drink. The I-10 West Coast represents the beach lifestyle of the East and West, the Jon Boat Coastal displays the connection between fishing and beer, and The People’s Pale Ale illustrates the strong preference for the American-style pale ale.
The dandy design by DeRouen & Co gives canning beer a new purpose and image in the market.