Barrette Garese and Rudy Jahchan just launched Craft Check, an app that helps you verify that you’re indeed buying a craft beer. Microbrew craft beer is becoming evermore popular and many people are starting to experiment with different microbreweries. Sometimes it’s hard to know which beers are actually craft microbrew and which beers are just larger companies trying to release a product to get in on the craft boom. Once you open the Craft Check app, you’ll be able to scan any bar code and figure out whether or not the beer you’ve picked is legit craft or just an impersonator.
The app is only a buck and it’ll save you from buying a knockoff product from a big beer company. Now you can confidently head into a store looking for a craft microbrew and be sure that’s what you’re getting.
What's Driving This Trend
- Microbrew Authenticity Verification
- The trend of microbrew beer testing apps provides an opportunity for further innovation in authenticating the craft nature of beverages.
- Mobile Scanning Technology for Consumers
- Craft Check and similar apps have popularized the trend of convenient mobile scanning for product verification, opening doors for incorporation across different industries.
- Elevated Consumer Awareness and Interest in Craft Beer
- The popularity of craft beer and the need for verification apps reflects an opportunity for industries to tap into consumers' elevated interest in locally produced, specialty beverages.
Who This Affects Most
- Alcohol Beverage Distribution
- Craft beer authenticity verification apps present a disruptive opportunity to buoy specialty beverage distribution and engage beer enthusiasts with the transparency in sourcing they crave.
- Barcode/scanning Technology
- The development of Craft Check can inspire and proliferate mobile scanning technology and barcode authentication innovations in various industries, such as food and cosmetics, to improve product safety and authenticity verification.
- Retail and E-commerce
- The incorporation of verification technology, such as Craft Check, to enhance customer transparency and security can become a competitive edge for retailers and e-commerce industries, especially with the heightened demand for locally sourced and specialty products.
