In celebration of the Whitewater Ski Resort’s 25th Anniversary and The Nelson Brewing Company’s 10th Anniversary, this organic honey beer was created. The Wild Honey Organic Ale is prepared with organic honey, organic malted barley and organic hops, giving the ale a golden color. With The Nelson Brewing Company based in British Columbia, this Canadian beer uses honey that's been sourced from Three Hills, Alberta to naturally sweeten this beer. Made with these three simple ingredients plus water and yeast, the Wild Honey Organic Ale went home a first place winner in 2013, named a top Session Ale at the Brewing Awards.
Playing up its ties to bees, the Wild Honey cans adopt a bold yellow and black design that's eye-catching to a wide group, especially those who like their organic beverages.
Key Themes Behind This Trend
- Organic Beer
- The trend of organic beer presents opportunities for breweries to create innovative and sustainable brewing processes.
- Honey Infused Beverages
- The rise of honey infused beverages opens up opportunities for companies to create unique flavor combinations and target health-conscious consumers.
- Session Ale
- The growing popularity of session ales presents opportunities for breweries to develop flavorful yet lower alcohol options for consumers seeking a more moderate drinking experience.
Where This Applies
- Craft Beer
- The organic honey ale trend can disrupt the craft beer industry by encouraging breweries to prioritize sustainability and explore innovative brewing techniques.
- Organic Food and Beverage
- The organic honey ale trend aligns with the increasing demand for organic products, providing opportunities for companies to expand their organic food and beverage offerings.
- Alcoholic Beverages
- The honey infused beverages trend can disrupt the alcoholic beverage industry by offering new and exciting flavor profiles to capture the interest of consumers seeking unique experiences.
