Winner of the Best New Packaging honor at the International Beer Challenge, the Septem Hobby Hoppy Series boasts charismatic branding that champions the independent brewery's experimental and handmade craftsmanship.
The Septem Hobby Hoppy Series packaging was designed by Greek creative firm MILK Branding Professionals, with a label that gives off an artisanal feel. MILK set out to create a bottle and label design that felt as unique as the microbrewery method ensures each craft beer is.
The microbrewery is one in a movement of local breweries popping up in Greece among a European financial crisis threatening most industries. The stylish Septem Hobby Hoppy Series are so popular they've even become collector's items among beer connoisseurs in Greece.