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Design Studio Brews

Megalo Beer is a Clever Promotional Item from Megalo Design

— March 3, 2015 — Lifestyle
Megalo Beer was brewed and designed by Brazilian studio Megalo Design as an end of year gift for their clients and partners in 2014. The clever promotional present was created when the team brainstormed to develop a flavor that represented the brand, with the design for the label coming later.

The Megalo Beer bottle featured lettering printed directly on the bottle to add to the artisan, handmade aesthetic, while clients also received a bottle opener key chain monogrammed with the brand's logo.

Megalo Beer was a way for the studio to reaffirm and strengthen relationships with clients and partners while showcasing their vivacity and design aesthetic. This is an example of a memorable and rewarding experience that is sure to cultivate positive connotations within the client.
Trend Themes
1. Promotional Beer - Creating personalized beer for clients and partners offers a unique and memorable promotional opportunity that demonstrates a company's creativity and design capabilities.
2. Artisan Branding - Incorporating unique labeling and packaging design can elevate a product's authenticity and handmade aesthetic, appealing to consumers who value authenticity.
3. Personalized Gifts - Customized gifts for clients and partners can strengthen relationships and leave a lasting impression while showcasing a company's creativity and thoughtfulness.
Industry Implications
1. Marketing and Advertising - The use of promotional beers and personalized gifts can be an effective marketing strategy for building brand recognition and fostering client relationships.
2. Craft Beer Industry - The incorporation of unique branding and personalized packaging design can differentiate craft beer brands in an increasingly competitive market.
3. Design Industry - Creating personalized products and packaging offers an opportunity for design studios to showcase their creativity and design capabilities, potentially leading to new business opportunities and partnerships.
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