Megalo Beer was brewed and designed by Brazilian studio Megalo Design as an end of year gift for their clients and partners in 2014. The clever promotional present was created when the team brainstormed to develop a flavor that represented the brand, with the design for the label coming later.
The Megalo Beer bottle featured lettering printed directly on the bottle to add to the artisan, handmade aesthetic, while clients also received a bottle opener key chain monogrammed with the brand's logo.
Megalo Beer was a way for the studio to reaffirm and strengthen relationships with clients and partners while showcasing their vivacity and design aesthetic. This is an example of a memorable and rewarding experience that is sure to cultivate positive connotations within the client.