Drinkable Marijuana

Mirth Provisions Creates a Cannabis-Infused Drink Line Called Legal

Move over beer, drinkable marijuana is here. Those who have never really been a fan of brownies will appreciate this alternate way of ingesting they're favorite mind-bending drug. Cheekily dubbed 'Legal,' the line of cannabis-infused drinks will also provide people with a sense of security when it does come to using it. After all, drinkable marijuana does away with the telltale signs of smoke and smells.

Created by Mirth Provisions, a Washington-based company that makes edible marijuana products, drinkable marijuana is currently on the market. Available in four flavors: Sparkling Rainier Cherry, Sparkling Lemon Ginger, and Sparking Pomegranate. According to the creators, each flavor offers a different kind of high. Each bottle contains no more than 10 mg of cannabis per serving size, which is the legal amount in Washington and Colorado.

Drinkable Marijuana
The trend of cannabis-infused drinks could disrupt the alcohol industry by providing an alternative to traditional drinking experiences.
Cannabis Edibles
The trend of cannabis-infused edibles (including drinkable ones) could disrupt the pharmaceutical industry by providing an alternative to prescription painkillers.
Wellness Drinks
The trend of cannabis-infused wellness drinks could disrupt the health and wellness industry by offering a natural alternative to traditional medicines.

Sectors Adopting This

Alcohol
Drinkable marijuana could disrupt the alcohol industry by providing a new category of beverage for those seeking alternative experiences.
Pharmaceuticals
Cannabis-infused edibles (including drinkable ones) could disrupt the pharmaceutical industry by providing a natural alternative to prescription painkillers.
Health and Wellness
Cannabis-infused wellness drinks could disrupt the health and wellness industry by offering a natural alternative to traditional medicines.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 83%
Freshness 8%