Craft beer is quickly growing a vast fan base and Loveland Aleworks, an independent microbrewery and tasting room based in Loveland, Colorado, is looking to entice even more people through a clean identity that touches on the town's rich railroad history. The branding spans across signage, coasters and cups to bring a cohesive presence to Loveland Aleworks.
Designed by Manuel Studio, the branding of Loveland Aleworks also extends to a series of menu boards that focuses on one of the central factors of the overall identity: a custom-designed display typeface we created in two styles. The designers write, "A key focus of our design strategy was to marry the old with new, and bring style into the brewery tasting room experience. We designed the interior to retain existing elements of the building, but offset it with a clean, contemporary feel."