Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Stout Sarel Features the Middle Finger on the Front

For the branding of the beer Stout Sarel, Ronel Swanepoel has come up with a slightly rude design that's not completely apparent at first glance. However, this is what makes the branding so good, is that many people have to take a second look in order to completely grasp everything that's detailed on the label.

The stout is minimalist in color, with the graphic designer sticking to the colors of black and white. Sometimes less is more when it comes to branding of a beer. The lids also feature a white strip of label across the top, instead of simply the one in the middle of the bottle going across horizontally. It's these small details that can really help to elevate a brand and make it different than its competitors.