For the branding of the beer Stout Sarel, Ronel Swanepoel has come up with a slightly rude design that's not completely apparent at first glance. However, this is what makes the branding so good, is that many people have to take a second look in order to completely grasp everything that's detailed on the label.
The stout is minimalist in color, with the graphic designer sticking to the colors of black and white. Sometimes less is more when it comes to branding of a beer. The lids also feature a white strip of label across the top, instead of simply the one in the middle of the bottle going across horizontally. It's these small details that can really help to elevate a brand and make it different than its competitors.
Key Themes Behind This Trend
- Minimalist Beer Branding
- Opportunity for breweries to create visually striking designs with limited color schemes.
- Subversive Branding
- Opportunity for brands to take a risk and create designs that challenge social norms and expectations.
- Attention-grabbing Labeling
- Opportunity for brands to incorporate small details and clever design elements to draw the consumer's eye and create a memorable experience.
Where This Applies
- Alcohol
- Alcohol companies can take advantage of the unique nature of their products to explore unconventional branding tactics.
- Graphic Design
- Graphic designers can embrace the challenge of creating visually impactful designs with limited color palettes and unique labeling formats.
- Marketing
- Marketing professionals can explore strategies that incorporate subversive branding and attention-grabbing details to create a standout product.
