Golden Road Brewing recently unveiled the company’s new 16 ounce pint cans. The Los Angeles-based craft brewery landed a plum distribution deal with Whole Foods and other specialty shops. To help design the 16 ounce pint cans and give the brand a fresh new look, Golden Road turned to the creative minds at the design firm Gamut. Together they created a beautiful container that is not just aesthetically appealing, it also keeps the brew at its best.
The cans feature photography from by a local Echo Art artist. Dressed as the landmark of the Los Angeles craft brewing scene, the Golden Road cans evoke a relaxed boho feel. Full of homey comfort and California charm, the packaging will ensure you can feel the warm west coast sun on your shoulders with a mere glance.
Sweet, simple and highly engaging, the Golden Road cans make you long for the sun, sand and surf that Cali is famous for.
What's Driving This Trend
- Craft Beer Packaging
- Exploring unique designs and materials for craft beer packaging to stand out on shelves and appeal to consumers.
- Brand Refresh
- Revamping branding and packaging design to appeal to a new generation of consumers while still maintaining a company's core values.
- Local Artistic Collaboration
- Working with local artists to feature their work on product packaging for a unique and authentic touch.
Who This Affects Most
- Craft Beer Industry
- The craft beer industry can differentiate itself by innovating with new designs and materials for beer packaging.
- Design Agency Industry
- Design agencies can expand their services and provide companies with branding and packaging design refreshes.
- Local Art Industry
- Local artists can find opportunities to work with businesses and showcase their work on product packaging for exposure and revenue.
