Swing Microbrewery is a company based in Quebec, a province with a rich history and an abundance of culture. Graphic designer Simon Langlois wanted to celebrate these aspects when coming up with the branding for this beer, and as such has used text "inspired by Native American petroglyphs, considering many Quebecois identity symbols are borrowed from Native American culture," according to Package Inspiration.
The beer comes in two different types of packaging: one for the launch party as a limited edition bottle, and others for commercial use. The limited edition version consists of crisscrossed straps going across the bottle, representing the blending of cultures in Quebec. Considering the province is made up of people ranging from Asian to Irish, it's certainly fitting to symbolize this melting pot of individuals.
What's Driving This Trend
- Cultural Heritage Branding
- Opportunity for brands to celebrate local cultural heritage through unique and symbolic branding.
- Native American Influences
- Incorporating Native American petroglyphs and symbols into branding for products and services.
- Multicultural Representation
- Highlighting the diversity and melting pot of cultures through branding and packaging design.
Who This Affects Most
- Craft Beer
- Craft breweries can leverage cultural heritage branding to differentiate their products and appeal to local customers.
- Graphic Design
- Graphic designers have an opportunity to create unique and culturally significant branding for various products and industries.
- Food and Beverage Packaging
- Food and beverage packaging companies can explore innovative packaging designs that reflect cultural influences and heritage.
