In partnership with Lagunitas Brewing Company, the JW Marriott Chicago is offering a unique beer travel incentive, aptly named the 'Beercation Package.'
The package will be exclusively available Thursdays through Sundays until September 7th, with pricing beginning at $284 per night. Guests who take advantage of this package will be treated to a variety of Lagunitas craft brews in their suite, receive complimentary transportation through Uber to and from the brewery and taproom and will be able to partake in a tour and a tasting at Lagunitas Chicago. Upon departing, guests will receive a sendoff with a signature Lagunitas mason jar. Since Chicago is full of breweries, this experience will offer tons of reasons for beer drinkers to clink their glasses together in celebration.
What's Driving This Trend
- Beer Travel Packages
- Creating beer-themed travel packages for beer lovers, providing unique experiences and incentives.
- Craft Brewery Collaborations
- Partnering with craft breweries to offer exclusive promotions, tours, and tasting experiences.
- Brewery Tourism
- Capitalizing on the growing popularity of visiting breweries and offering tailored travel packages and experiences.
Who This Affects Most
- Hospitality
- Hotels and resorts can offer beer-centric travel packages to attract beer enthusiasts and create unique experiences.
- Craft Beer
- Craft breweries can collaborate with hotels and resorts to create exclusive promotions and experiences for beer lovers.
- Tourism
- Travel agencies and tourism companies can tap into the growing trend of brewery tourism by offering specialized beer travel packages and experiences.
