Ponysaurus Beer is a newly launched brew that boasts mythical branding. Its bottle label is adorned with a fictional creature that resembles a horse and dinosaur hybrid. Inspired by its whimsical name, this artistic beer branding will appeal to lovers of mythology and unconventional design.
Based in New Durham, DC, the Ponysaurus Beer brand prides itself on authenticity and a taste that is as distinctive as its name. The uniquely branded beer is inspired by fantastical and fairy tale imagery and is a nod to mythology and its many whimsical creatures. In addition to its horse-dinosaur hybrid motifs, this beer branding also features vintage type that gives each bottle a rustic look.
Why This Trend Is Growing
- Mythical Branding
- Opportunity for other beverage companies to create unique and imaginative branding inspired by fantasy and mythology.
- Unconventional Design
- Chance for designers to create innovative and unconventional packaging designs that capture consumer attention and stand out on store shelves.
- Nostalgic Typography
- Potential for graphic designers to incorporate vintage typography in product packaging to evoke a sense of nostalgia and appeal to consumers seeking retro aesthetic.
Industries Being Reshaped
- Craft Beer
- Craft breweries can capitalize on mythical branding to differentiate their products and attract consumers looking for unique and visually appealing beer choices.
- Graphic Design
- Opportunity for graphic designers to collaborate with beverage companies to create distinctive and imaginative branding that resonates with consumers.
- Packaging
- Packaging manufacturers and designers can explore new materials and formats that allow for creative and eye-catching designs to help products stand out on store shelves.
