Brouwerij ‘t Ij is a microbrewery that is based in Amsterdam. Most of the products made there are organic, and Brouwerij ‘t Ij has gained quite the fan base for its beer. Branding agency Redthumb has recently revamped the beer's packaging to feature bright colors and ostriches pictured with their large eggs. Redthumb felt that the brand needed a new look that would reflect the product's high quality.
Brouwerij ‘t Ij wanted to keep a quirkiness to the product's packaging, hence the funky ostrich image and the shiny wrapping. The company didn't want to differ too much from its original branding because so many people already know and love the product. Brouwerij ‘t Ij claimed that it wanted remain "familiar and authentic."
Why This Trend Is Growing
- Colorful Packaging
- Opportunity for brands to revamp their packaging with bright colors to attract consumers.
- Quirky Branding
- Opportunity for companies to incorporate quirky and unique elements into their branding to stand out from competitors.
- Organic Products
- Opportunity for businesses to focus on producing organic products to cater to the increasing demand for sustainable and healthy options.
Industries Being Reshaped
- Craft Beer
- Opportunity for craft breweries to differentiate themselves through creative packaging and branding strategies.
- Beverage Packaging
- Opportunity for packaging companies to offer innovative and visually appealing designs for beverage brands.
- Branding and Marketing
- Opportunity for branding agencies to work with companies in developing unique and eye-catching packaging designs that align with their brand identity.
