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Musical Booze Marketing

Harp Lager Packaging Embodies the Form of an Elegant String Instrument

— November 9, 2013 — Lifestyle
A delicious recipe is like a song, with all of the correct notes in all of the right places. Harp Lager packaging really explores this musical notion with a new branding scheme that focuses on the image of the gorgeous stringed instrument.

The Guinness beer's identity is singing a different tune, thanks to the work done by JDO Brand Design & Innovation. The The most pronounced improvement to the brew is the treatment of the bar taps. The pouring contraptions have been sculpted to take the graceful and elongated shapes of harps, complete with linear grooves that are intended to resemble chords. The use of gradient silver to blue coloring gives Harp Lager packaging an aesthetic harmony that will appeal to beer drinkers of all demographics.
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