The packaging for Happy Ghost rum features an indentation at the bottom of the bottle that looks like a ghost and this spooky element is accented by dark, foggy gradient color scheme. The playful rum spirit shares the story and character of Happy Ghost: "It was 1916 when Happy Ghost was seen first, and then he disappeared for a long time. But recently, customers have started noticing him on the shelves of liquor stores." Unlike many bone-chilling ghost figures, this one takes the form of a friendly cartoon ghost with large eyes and a form reminds of the ones that take form under a white sheet.
Thanks to its unique design, the glass bottle packaging has the potential to become a keepsake item, as it has artful value that could double as a piece of Halloween decor in the home.
Image Credit: Happy Ghost