The packaging for Happy Ghost rum features an indentation at the bottom of the bottle that looks like a ghost and this spooky element is accented by dark, foggy gradient color scheme. The playful rum spirit shares the story and character of Happy Ghost: "It was 1916 when Happy Ghost was seen first, and then he disappeared for a long time. But recently, customers have started noticing him on the shelves of liquor stores." Unlike many bone-chilling ghost figures, this one takes the form of a friendly cartoon ghost with large eyes and a form reminds of the ones that take form under a white sheet.
Thanks to its unique design, the glass bottle packaging has the potential to become a keepsake item, as it has artful value that could double as a piece of Halloween decor in the home.
Image Credit: Happy Ghost
Why This Trend Is Growing
- Playful Packaging Design
- Businesses can disrupt the market by creating unique, playful packaging designs that double as keepsake items.
- Storytelling Branding
- Incorporating a playful and relatable backstory into a brand's marketing efforts can resonate with customers and create brand loyalty.
- Nostalgic Branding
- Brands can tap into nostalgia and create a sense of nostalgia with customers, which can increase brand resonance and loyalty.
Industries Being Reshaped
- Alcohol Industry
- Beverage companies can disrupt the alcohol industry by creating unique packaging designs that resonate with customers and double as keepsake items.
- Home Decor Industry
- Businesses interested in the home decor industry can incorporate playful and artful designs, like the Happy Ghost packaging, into their products to attract customers interested in home decor with a fun twist.
- Marketing Industry
- Branding and marketing agencies can create stories and messaging for companies that reflect a brand's playful and relatable side, enhancing brand resonance and creating customer loyalty.
