Bacardi Rum and O-I Teamed Up for AR-Powered Glass Bottles
Jana Pijak — September 9, 2020 — Art & Design
References: packagingeurope
Bacardi rum recently joined forces with glass bottle manufacturer O-I for its newest AR-enabled packaging concept. The spirits brand remixes a classic bottle design with connected elements that help to bring immersive marketing to life.
Each limited-edition bottle is adorned with a full color tropical print that is reflective of Bacardi's heritage and fresh ingredients. Bottles also feature an interactive Snapchat code. Once accessed, the code unlocks an augmented reality Shapchat lens experience that celebrates the 2020 launch of Bacardi's Carta Blanca rum -- set to be available in eight countries.
In addition to its interactive elements, the new Bacardi rum glass bottle is also printed using sustainable inks that are transferred directly on the bottle versus on a sleeve to reduce waste.
Image Credit: Packaging Europe
Each limited-edition bottle is adorned with a full color tropical print that is reflective of Bacardi's heritage and fresh ingredients. Bottles also feature an interactive Snapchat code. Once accessed, the code unlocks an augmented reality Shapchat lens experience that celebrates the 2020 launch of Bacardi's Carta Blanca rum -- set to be available in eight countries.
In addition to its interactive elements, the new Bacardi rum glass bottle is also printed using sustainable inks that are transferred directly on the bottle versus on a sleeve to reduce waste.
Image Credit: Packaging Europe
Trend Themes
1. Ar-enabled Packaging - The use of augmented reality technology in product packaging for enhanced consumer engagement.
2. Sustainable Ink Printing - Direct ink printing on product packaging as a way to reduce waste and improve sustainability.
3. Interactive Codes on Packaging - The use of interactive codes on product packaging to extend the brand experience and offer additional value to consumers.
Industry Implications
1. Alcohol Beverage Industry - Innovations in packaging design and technology that can enhance customer experience and create new marketing opportunities for alcohol brands.
2. Consumer Goods Industry - The adoption of sustainable packaging practices and the use of interactive technology to engage consumers in the consumer goods industry.
3. Printing and Packaging Industry - Opportunities for the printing and packaging industry to develop eco-friendly and interactive packaging solutions that meet the evolving needs of brand owners and consumers.
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