Environmental initiatives are now seen as an essential aspect for brands to participate in, regardless of their industry and the October 2020 eco trends showcase how various brands are offering sustainable solutions.
In terms of packaging, Ribena unveiled a plastic-free juice box straw to reduce the use of single-use plastic, Kao's Tube-Like-Pouch leverages gravity to reduce plastic by 50% and ensure all of the product is used, and Noniko's steel deodorant packaging supports it plastic-free vision.
Fashion, often seen as one of the biggest problems facing our environment, is also taking a stand for the earth with H&M and Danone-Aqua teaming up for the Bottle2Fashion initiative to clean shorelines, Paul&Shark's newest addition, the Typhoon 20000 Jacket, that's fully recyclable, and the Salomon Index.01 shoe that is made from recycled components and is itself recyclable.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
