As more consumers seek natural beauty products, Givaudan Active Beauty is serving this demographic with its recently launched 'New Red 1805' lipstick. The highly pigmented lipstick is a sustainable alternative to traditional synthetic red pigments typically used in cosmetics and answers the need for healthier and cleaner beauty. The lipstick is made from Chinese red radish and features antioxidant properties to help protect lips from free radicals.
Yohan Rolland, Global Category Manager, commented on the new launch, stating: “Most of the existing color formulae rely on synthetic pigments. Proudly crafted by Green fractionation, New Red 1805 enables brands to bring a premium vegan, cruelty-free, and performant innovation in the most iconic category of colors cosmetics: the red lipstick. With a 100% natural origin, it doesn’t interfere with performance.”
Image Credit: Givaudan