Taylor Stitch, the performance apparel brand beloved for its quality, recently launched its iconic Long Haul Jacket using deadstock selvage denim from Cone Mills. Cone Mills, the legendary North Carolina mill, is no longer in operation but Taylor Stitch recently discovered a trove of unused denim "straight from the source." The Cone Mills boasts a reputation for superior quality and features 100% cotton denim designed for durability. The jacket itself offers well-designed elements including front welt hand-warmer pockets, waist-level interior pockets, and an interior natural leather patch, among others.
Fans can now pre-order the new, limited-edition Long Haul Jacket made from deadstock selvage denim for $198 with an estimated delivery date of December 2020. In addition, Taylor Stitch overproduces pre-order products making sure exchanges are simply and easy.
Image Credit: Taylor Stitch
Why This Trend Is Growing
- Deadstock Selvage Denim
- The use of deadstock selvage denim presents an opportunity to tap into the growing demand for sustainable and unique fashion products.
- Limited-edition Apparel
- Creating limited-edition apparel items like the Long Haul Jacket can generate excitement and exclusivity, driving consumer engagement and sales.
- Direct-to-consumer Model
- Implementing a direct-to-consumer model allows for quicker pre-order processes and streamlined exchanges, enhancing customer satisfaction.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can leverage the trend of deadstock selvage denim to offer environmentally friendly and high-quality clothing options.
- Apparel Manufacturing
- Manufacturers can explore opportunities in producing limited-edition apparel items using unique materials like deadstock selvage denim.
- E-commerce
- E-commerce platforms can benefit from implementing direct-to-consumer models, providing a seamless shopping experience for customers.
