Developed by Kao, the Tube-Like-Pouch is a waste-reducing packaging solution that takes the form of a hybrid bottle and tube. The product combines the best features of both packaging types and helps to use 50% less plastic and reduces product waste.
John Frieda is introducing the innovative packaging solution for a range of its products, including the John Frieda Frizz Ease Daily Nourishment shampoo and conditioner, as well as the Sheer Blonde Highlight Activating shampoo and conditioner. With this waste-reducing flexible design, it's easier to squeeze every last drop from the pouch.
This eco-friendly hair product packaging design represents the Kao Kirei Lifestyle Plan, which is focused on making everyday life both beautiful and sustainable.
Image Credit: Kao
What's Driving This Trend
- Tube-like Pouch Packaging
- Disruptive innovation opportunity: Develop sustainable packaging solutions that combine the benefits of different packaging types, reducing waste and plastic usage.
- Waste-reducing Packaging
- Disruptive innovation opportunity: Create packaging designs that allow for easy squeezing and minimal product waste.
- Eco-friendly Product Packaging
- Disruptive innovation opportunity: Design packaging strategies that prioritize sustainability and align with eco-friendly initiatives.
Who This Affects Most
- Beauty and Personal Care
- Disruptive innovation opportunity: Explore innovative packaging designs for haircare and skincare products to maximize user experience and minimize environmental impact.
- Consumer Goods
- Disruptive innovation opportunity: Develop waste-reducing packaging solutions for a wide range of consumer products to address sustainability concerns.
- Packaging and Containers
- Disruptive innovation opportunity: Create eco-friendly packaging solutions that optimize product longevity and minimize waste throughout its lifecycle.
