As anyone who has been caught without an umbrella understands, it's important to keep a water solution handy when traveling or commuting, but finding a convenient solution has always been challenging—cue Urbanella. The cape itself features a zip up hood and drawstring neckline to offer substantial protection from the rain.
The rainproof cape was designed by design practice Studio Mesh to easily tuck away into any bag or purse. The cape fits neatly inside a small pouch, protecting your other belongings from rainwater when stored together.
In addition, the Urbanella is made from recycled materials and offers a sustainable alternative to traditional umbrellas. At the cape's end of life, consumers can sustainably recycle it thanks to its closed-loop recycling capabilities.
Image Credit: Studio Mesh
What Makes This Trend Stand Out
- Travel-friendly Rain Gear
- There is an opportunity for disruptive innovation in creating compact and easily transportable rain gear for travelers.
- Sustainable Rain Gear
- There is an opportunity for disruptive innovation in creating environmentally-friendly rain gear options.
- Closed-loop Recycling
- There is an opportunity for disruptive innovation in developing more closed-loop recycling options for various products, including rain gear.
Sectors Adopting This
- Outdoor Apparel
- Outdoor apparel brands can take advantage of the trend towards sustainable and travel-friendly rain gear by offering eco-friendly and compact rainwear options for consumers.
- Tourism
- With the trend towards travel-friendly rain gear, the tourism industry can offer branded and easily transportable rain gear options for their customers to use during their trips.
- Recycling Industry
- The trend towards closed-loop recycling in rain gear presents an opportunity for the recycling industry to innovate and create new ways to recycle and repurpose these products.
