The Girlfriend Collective, a Toronto-based sustainable fashion brand dedicated to fuses form and function, recently launched its Fall 2020 Limited Color Collection, dubbed 'Art World.' Inspired by "artists and creators whose work embraces their individuality, expresses their innermost selves and creates a world all their own," the new series is covered in four unique colors.
Due to the brand's commitment to sustainability, all its series are lunched in small quantities to limit over-production and ultimately, waste. All of the styles in Art World—which range from bike shorts and sports bras to track jackets and windbreakers—are made with the Girlfriend Collective's signature Compressive fabric. The textile is made from post-consumer plastic bottles and boasts ultra-compressive, sweat-wicking performance. And each piece can be recycled with the brand's garment takeback program, ReGirlfriend.
Image Credit: Girlfriend Collective
What's Driving This Trend
- Sustainable Fashion
- The rise of sustainable fashion is creating opportunities for innovative and eco-friendly materials and manufacturing processes.
- Limited Edition Collections
- The success of limited edition collections shows consumers' desire for unique, exclusive, and personalized products.
- Textile Recycling
- The growing need for textile recycling and circular economy models creates demand for creative solutions to reduce fashion waste.
Who This Affects Most
- Fashion Industry
- The fashion industry should consider innovative and sustainable materials and manufacturing processes to meet consumer demand for eco-friendly clothing.
- Art and Design Industry
- The art and design industry can collaborate with fashion brands to create unique and inspiring collections that reflect individual expression and creativity.
- Waste Management Industry
- The waste management industry can provide solutions and services for textile recycling and circular economy models in the fashion industry.
