The Persil Liquid laundry detergent is a new product from the Unilever-owned brand, and part of its Clean Future initiative to help provide consumers with a range of sustainable household solutions. The detergent is made with plant-based stain removers along with biodegradable ingredients and is a direct response to consumer feedback and growing desires for eco laundry options. The packaging is achieved with 100% recyclable plastic along with a concentrated formula that is 23% less than previous options and thus capable of reducing 19% of the trucks needed to ship it every year.
Vice President of Home Care at Unilever Charlie Beevor spoke on the Persil Liquid laundry detergent saying, "Clean Future is our vision to transform the sustainability of our global cleaning and laundry brands. Our new Persil Liquid is just the start of providing products that are both effective and kind to the planet. We’ve seen unprecedented demand for our home care products in recent months, and we need to maintain momentum on how we continue to adapt and evolve our products to ensure we are continuing to lead the way in terms of sustainability. As an industry, we must break our dependence on fossil fuels and we’re proud to be leading the charge.”