Unilever is preparing to launch the first-ever paper-based detergent bottle for its OMO brand (also known as Persil, Skip and Breeze.) The laundry detergent bottle design represents the joint efforts of the Pulpex consortium between Diageo, Pilot Lite, Pepsico, GSK Consumer Healthcare and Unilever.
The bottle is made from sustainably sourced cellulosic pulp with a proprietary inner coating that repels water. The bottle is designed to be recycled in paper waste streams and reduce the need to depend so heavily on plastic. Unilever is aiming to cut its use of virgin plastic materials in half by 2025.
As Diageo is planning on launching the first paper whiskey bottle with the same paper-based packaging technology, this technology is making its way beyond the world of beverages and into home goods and cosmetics.
What's Driving This Trend
- Sustainable Packaging
- Innovative use of sustainable packaging materials can lead to reduced dependence on plastics and can pave the way for a more eco-friendly future, creating opportunities for environmentally conscious brands.
- Paper-based Packaging
- The use of paper-based packaging has the potential to be a disruptive innovation opportunity as it can revolutionize the packaging industry and provide a more environmentally friendly option for companies that use plastic packaging.
- Packaging Design Innovation
- Innovative packaging designs like the paper-based detergent bottle can lead to game-changing solutions for the packaging industry, as it provides a new way of thinking about packaging design and material use.
Who This Affects Most
- Consumer Packaged Goods
- The consumer packaged goods industry can benefit from the development of sustainable and innovative packaging materials, which can enhance brand image and appeal to environmentally conscious customers.
- Beverage Industry
- The beverage industry can explore the use of paper-based packaging to reduce dependence on single-use plastics, creating sustainable packaging solutions and reducing the impact on the environment.
- Home Goods Industry
- The home goods industry can benefit from adopting sustainable packaging solutions and innovative packaging materials, creating environmentally-friendly packaging designs that attract environmentally conscious consumers.
