Microplastics in cosmetics recently came into the spotlit for their negative effects on wildlife and humanity, and in response, ECKART developed the sustainable alternative, ECOFIL. Formulated with naturally fermented, non-GMO corn, the product can be used as both a filler and a matting agent. The offering is made from renewable resources and "can be used as a mattifier, to hide optical imperfections of the skin (Soft Focus Effect) or to fine tune subtle properties of formulations, like application behavior or skin feel."
The new natural filler is now being used in 'Autumn Avenue' collection that includes Highlighting Powder 'Falling Leaves' and the Matte Lip Tint 'Pumpkin Pie.' ECOFIL is used to reduce skin imperfections as well as small wrinkles.
Image Credit: ECKART
What Makes This Trend Stand Out
- Sustainable Beauty Fillers
- The rise of eco-friendly beauty is creating a demand for biodegradable fillers and agents, presenting opportunities for sustainable beauty startups.
- Natural Cosmetic Ingredients
- Consumer demand for all-natural cosmetic ingredients, like ECOFIL's corn-based filler, is creating opportunities for companies to develop more environmentally-friendly, plant-derived alternatives.
- Cosmetic Animal Testing Alternatives
- As consumers become more conscious of animal welfare and biodegradable ingredients, industry players can focus on developing innovative ways to test and launch cosmetic products without animal testing.
Sectors Adopting This
- Beauty
- The beauty industry can incorporate ECOFIL-like biodegradable fillers and agents to cater to consumers' growing demand for eco-friendly and all-natural cosmetic ingredients.
- Sustainability
- Sustainability startups can tap into the market opportunity of environmentally-friendly cosmetic ingredients, such as ECOFIL's renewable, non-GMO corn-based formulation, to meet the growing demand for biodegradable cosmetics.
- Animal Welfare
- In the current climate of animal welfare activism, the cosmetics industry can explore innovative alternatives to animal testing, such as ECOFIL-like natural fillers, to cater to consumers' ethical concerns while advancing product innovation.
