A tube-like pouch is created by Kao USA for John Frieda Hair Care and the design—which is considered to be "a first in the mass premium beauty industry"—helps the brand to reduce plastic use by 50%. The sustainability aspect is important to note here as the purchasing decisions of conscious consumers are increasingly directed by eco-conscious brand practices.
The tube-like pouch is also incredibly flexible and it "allows every last drop of product to be squeezed out" which also contributes to user experience. The John Frieda Hair Care products that take advantage of this subtle innovation are the Frizz Ease Daily Nourishment Shampoo and Conditioner, as well as the Sheer Blonde Highlight Activating Shampoo and Conditioner. Both are available in select 200 Walmart stores for a limited time.
Image Credit: Beauty Packaging
What Makes This Trend Stand Out
- Eco-friendly Beauty Packaging
- The rise of conscious consumers has created an opportunity for more beauty brands to invest in eco-friendly packaging solutions.
- Flexible Packaging Designs
- Designing flexible packaging with a focus on user experience is a disruptive opportunity for brands looking to differentiate themselves on the market.
- Plastic Reduction Innovation
- Innovative solutions that help reduce plastic use while maintaining product quality and user experience represent a disruptive trend in the packaging industry.
Sectors Adopting This
- Beauty and Personal Care
- The beauty and personal care industry is in a prime position to adopt more sustainable, eco-friendly packaging solutions that appeal to conscious consumers.
- Retail
- Retailers can leverage the growing demand for sustainable packaging solutions by promoting and partnering with brands that are investing in eco-friendly designs.
- Packaging and Printing
- The packaging and printing industry has an opportunity to innovate by developing more flexible and sustainable packaging solutions that meet the changing demands of the market.
