Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Laura McQuarrie — November 22, 2023 — Eco
References: tweakitclub & thedieline
Tweakit's Duo Haircare system pairs two refillable Forever Bottles with refills for shampoo and conditioner so that consumers benefit from a system that features 98% naturally derived ingredients, resource conservation and reduced waste.
Value-conscious, environmentally minded consumers are increasingly averse to paying for personal care products where water is listed as the primary ingredient, prompting brands to innovate with eco-friendly concentrates. Tweakit's powder-based haircare empowers consumers to activate the product within a Forever Bottle filled with warm tap water. After the shampoo and conditioner bottles are emptied, they can be easily replenished time and time again using the waste-reducing system.
With this simple system, consumers can choose from luxe shampoo and conditioner scents like Peach & Lemon or Jasmine & Sea Salt.
Value-conscious, environmentally minded consumers are increasingly averse to paying for personal care products where water is listed as the primary ingredient, prompting brands to innovate with eco-friendly concentrates. Tweakit's powder-based haircare empowers consumers to activate the product within a Forever Bottle filled with warm tap water. After the shampoo and conditioner bottles are emptied, they can be easily replenished time and time again using the waste-reducing system.
With this simple system, consumers can choose from luxe shampoo and conditioner scents like Peach & Lemon or Jasmine & Sea Salt.
Trend Themes
1. Eco-friendly Concentrates - Brands are innovating with eco-friendly concentrates to cater to value-conscious, environmentally minded consumers who are averse to paying for personal care products primarily made up of water.
2. Powder-based Haircare - Tweakit's powder-based haircare system allows consumers to activate the product within a refillable Forever Bottle filled with warm tap water, reducing waste and resource consumption.
3. Waste-reducing Systems - Tweakit's Duo Haircare system features refillable bottles and refills for shampoo and conditioner, offering consumers a waste-reducing solution that contributes to resource conservation and utilizes 98% naturally derived ingredients.
Industry Implications
1. Personal Care Products - The personal care industry is seeking to meet the demands of eco-conscious consumers by developing products with eco-friendly concentrates, reducing the reliance on water as the primary ingredient.
2. Haircare Products - The haircare industry has an opportunity to disrupt traditional liquid-based haircare products by introducing powder-based systems that promote waste reduction and enable consumers to refill bottles with ease.
3. Sustainable Packaging - The sustainable packaging industry can benefit from the growing demand for refillable bottles and waste-reducing systems as consumers seek alternatives to single-use plastic containers.
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