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Recycled Makeup Carriers

Guerlain's Eco Makeup Pouches Accompany its L'Essentiel Launch

— May 10, 2021 — Fashion
Pure trade has designed eco makeup pouches for French luxury brand Guerlain. The pouch is made from natural and recycled fibers. Two different materials are used for two styles of pouches. The first supports the launch of the 2021 L'Essentiel is in foundation line. For this range of products, the pouch has an outside made of linen from flax, making for a sustainable and eco-conscious design.

Guerlain boasts a second eco makeup pouch dubbed the 'Maxi Gif' pouches. This design is made of velvet from recycled PET fibers and is available in black, white, and navy shades. Both pouches are made of thin polyurethane materials on the insides with a tone-on-tone printed logo. TPU printing is used for both exterior logos.

Image Credit: Cosmetics Business
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