British charity Oxfam taps the talents of graphic designer Fergadelic, who is also recognized as Fergus Purcell to work together on a collection of custom vintage graphic tees that are sourced from Oxfam's own charity's warehouse. To honor the collaboration, the artist creates a special graphic that reads "Fight Poverty, Put People First, Champion Women's Rights."
The graphic is then decorated on a series of vibrantly tonal vintage tees in tonal contrasting finishes respective of each shirt. This collaborative project between the two marks the launch of Oxfam's pop-up location that is opening in Selfridges as a contribution of the Project Earth initiative. The location is curated by Bat Garnett and will play a role in the Second Hand September project, which encourages consumers to go a month without buying new clothing.
Image Credit: Selfridges
What's Driving This Trend
- Custom Vintage Graphic Tees
- Disruptive Innovation Opportunity: Explore the use of advanced printing technologies to create customized vintage graphic tees.
- Charity Collaborations
- Disruptive Innovation Opportunity: Develop innovative partnerships between charities and artists/designers to create unique products for a cause.
- Sustainable Fashion Initiatives
- Disruptive Innovation Opportunity: Launch sustainable fashion projects like Second Hand September to promote eco-friendly consumer habits.
Who This Affects Most
- Fashion
- Disruptive Innovation Opportunity: Integrate technology, such as AR try-on apps, into the fashion industry for a more personalized shopping experience.
- Non-profit/charity
- Disruptive Innovation Opportunity: Use blockchain technology to increase transparency and traceability in charity initiatives.
- Printing/textile
- Disruptive Innovation Opportunity: Utilize 3D printing in the textile industry to create customized and eco-friendly clothing.
