This New Laphroaig Packaging Cuts Emissions by 30%
Michael Hemsworth — August 11, 2023 — Eco
References: laphroaig & thespiritsbusiness
This new Laphroaig packaging is being introduced by the Beam Suntory-owned Scotch whiskey brand in an effort to reduce the distillery's carbon footprint. The packaging will see the brand retaining its signature green bottle with its black and white label, but will see the plastic topper swapped out for beech wood. The secondary packaging tube has been swapped out for a recyclable carton, which is combination with the aforementioned changes will result in a 30% decrease in carbon emissions.
Vice President Global Scotch and Irish Brands at Beam Suntory Chris Richardson spoke on the new Laphroaig packaging saying, "The Laphroaig distillery has been making whisky for more than 200 years and it is fundamentally important we take steps to reduce our environmental impact and protect the natural resources we rely upon. This new packaging is a good step forward in our global sustainability ambitions, while maintaining Laphroaig’s true character and exceptionally high quality.”
Vice President Global Scotch and Irish Brands at Beam Suntory Chris Richardson spoke on the new Laphroaig packaging saying, "The Laphroaig distillery has been making whisky for more than 200 years and it is fundamentally important we take steps to reduce our environmental impact and protect the natural resources we rely upon. This new packaging is a good step forward in our global sustainability ambitions, while maintaining Laphroaig’s true character and exceptionally high quality.”
Trend Themes
1. Eco-friendly Packaging - The new Laphroaig packaging is designed to reduce the distillery's carbon footprint and decrease carbon emissions by 30%.
2. Sustainable Branding - The brand's signature green bottle and black and white label are retained, but with eco-conscious changes such as swapping the plastic topper for beech wood.
3. Recyclable Secondary Packaging - The recyclable carton used for the secondary packaging tube contributes to the overall goal of reducing carbon emissions.
Industry Implications
1. Distillery - The Laphroaig distillery is implementing eco-friendly packaging to reduce its carbon footprint and align with global sustainability goals.
2. Whiskey - The introduction of eco-conscious packaging by Laphroaig sets a precedent for sustainability within the whiskey industry.
3. Packaging - The new Laphroaig packaging demonstrates innovative approaches to sustainable packaging solutions, with a focus on recyclable materials.
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