Taking on the humongous task of a complete rebranding for the Bloomington, Indiana-based Upland Brewing Co. to create a more modern beer branding for their most popular beers, Young & Laramore were able to give them the perfect identity.
Leaving nothing untouched (check out the visual new packaging for several of Upland’s most popular beers) the design studio dove into the rebranding process head on and were able to complete the fruitful project and give the brewery a cool, edgy and modern beer brand look.
"The goal of the new look was simple: to capture the quality, culture and spirit that make Upland—and its community—unique. The hand-crafted nature of the beer is reflected in the extensive use of hand-lettered type and illustrations, whether in the distinctive hills logo, or in the packaging and related materials," says the design team at Young & Laramore.
What's Driving This Trend
- Craft Beer Branding
- Craft breweries are rebranding to create modern and vibrant beer packaging, reflecting the unique qualities of their products.
- Hand-lettered Design
- Designers are incorporating hand-lettered type and illustrations into their branding to convey a sense of authenticity and craftsmanship.
- Community-centric Marketing
- Breweries are focusing on capturing the unique culture and spirit of their communities in their brand identities and messaging.
Who This Affects Most
- Craft Brewing
- Craft breweries are embracing rebranding to differentiate themselves in a competitive market and appeal to modern consumers.
- Graphic Design
- The demand for hand-lettered type and illustrations in brand design is creating new opportunities for graphic designers.
- Marketing and Advertising
- Community-centric marketing strategies are becoming increasingly important for brands looking to connect with consumers on a deeper level.
