This Mad Men Beer design by Samantha Mancl has a dark and brooding aesthetic, similar to the main character on the hit show.
The goal with the packaging and overall branding with this product was to appeal to the business type. Fittingly, Mad Men features these characters, and moreover also has individuals that prefer drinking on a regular basis, even at work. This power of association can be very beneficial for companies trying to reel in certain types of consumers. The darker coloring of the package also helps to give it a manly aesthetic, bringing in men who are looking to exert their masculinity both during work hours and afterwards.
Samantha Mancl did a great job with this design, especially with bringing out the emotions associated with Mad Men through the packaging of the beer.
What's Driving This Trend
- Power of Association
- Brands can leverage the association of their products with popular culture to appeal to specific consumer groups.
- Workplace Drinking
- There is a potential market for brands targeting individuals who prefer drinking on a regular basis, even at work.
- Masculine Aesthetic
- Designs with a darker and manly aesthetic can attract men who want to exert their masculinity at work and in their personal lives.
Who This Affects Most
- Alcohol Beverage
- Alcohol brands can explore branding opportunities that tap into popular culture and appeal to specific consumer preferences.
- Food and Beverage Packaging
- Designers can create packaging that evokes specific emotions and associations to attract targeted consumer segments.
- Advertising and Marketing
- Marketers can utilize themes from popular culture and workplace dynamics to create compelling campaigns that resonate with consumers.
