This Mad Men Beer design by Samantha Mancl has a dark and brooding aesthetic, similar to the main character on the hit show.
The goal with the packaging and overall branding with this product was to appeal to the business type. Fittingly, Mad Men features these characters, and moreover also has individuals that prefer drinking on a regular basis, even at work. This power of association can be very beneficial for companies trying to reel in certain types of consumers. The darker coloring of the package also helps to give it a manly aesthetic, bringing in men who are looking to exert their masculinity both during work hours and afterwards.
Samantha Mancl did a great job with this design, especially with bringing out the emotions associated with Mad Men through the packaging of the beer.