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Brasserie Artisanale Du Château's New Look is Hipster and Vintage

 - May 2, 2014
References: a3studio.ch & thedieline
If the idea of living at sea appeals to you, so will this vintage-looking tattoo beer branding identity for Brasserie Artisanale du Château.

This visual hipster packaging is just so achingly hip and retro that you want to drink the beer just to keep all the empty bottles for design purposes. Designed by the design geniuses at A3 Studio, Brasserie Artisanale du Château's tattoo beer branding identity was applied to old beers that were given the ultimate makeover with these labels and packaging. All about being genuine and authentic, the new look is printed on craft paper and keeps in line with its inspiration of sailor tattoos and old engravings.

"The labels for la Brune, la Blonde, la Ginger and the India Pale Ale are inspired by the sea world and are decorated with ropes. The illustrations (a whale, a corset, a siren, and a ship) are drawn by hand," says the design team at A3 Studio.