This microbrewery branding brings to life a recently launched brand located in Tampa, Florida. The Coppertail Brewing Co drew inspiration for its namesake from the founder's daughter and similarly follows the story of a sea monster.
The intricate packaging design was created by SPARK and incorporates a stunning set of graphic drawings that infuse the brand with a whimsical artisan feel. Thus far, Coppertail has an impressive selection of four craft beers; Free Dive (an IPA), Wheat Stroke (an American Wheat Ale), Unholy (a Trippel) and Night Swim (a Porter).
The intricate labels showcase a perfectly executed range of designs that lend themselves to the microbrewery branding effort. Like many microbrewers, Coppertail's packaging features brown Kraft paper as a base in order to communicate its small-batch production methods.
What Makes This Trend Stand Out
- Artistic Packaging Design
- Exploring unique and visually appealing packaging designs that tell a brand's story and create an artisan feel.
- Craft Beer Expansion
- The rise of microbreweries and the growing demand for craft beers, leading to increased opportunities for new brewery brands to enter the market.
- Narrative Branding
- Using storytelling and creating a brand narrative to engage consumers and differentiate products in a crowded marketplace.
Sectors Adopting This
- Craft Beer
- Opportunity for new microbreweries to enter the craft beer market and attract consumers with creative branding and packaging designs.
- Packaging Design
- Growing demand for unique and visually appealing packaging designs in various industries including craft beer, cosmetics, and food products.
- Brand Marketing and Storytelling
- Brands across industries can benefit from using narrative branding techniques to captivate audiences and build strong emotional connections with consumers.
